BUS - 261 Digital Marketing

3 Credit(s)
This course focuses on the marketing applications of digital technology for strategic competitive advantage. Students will learn how to apply conventional marketing tactics to digital platforms. Through hands-on application in a computer lab, they will create an on-line marketing communications piece for their portfolio. They will also develop a marketing plan for an Electronic based business. Topics include web design basics, analytics, SEO, advertising online, social medial & mobile marketing.

Prerequisite(s): BUS 162 & BUS 170

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