BUS - 162 Principles of Marketing

3 Credit(s)
This course introduces students to the basic concepts and principles of marketing as it relates to the public, private, and not-for-profit sectors. Particular emphasis will be given to the topics of assessing dynamic marketing environments and developing a marketing strategy and marketing mix.

Prerequisite(s):

C in English 12 or equivalent
; or by admission to the Tourism and Hospitality Management Certificate or Tourism and Hospitality Management Diploma Program

For information about transferability: BC Transfer Guide

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