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Business
	BUS - 162 Principles of Marketing 3 Credit(s) This course introduces students to the basic concepts and principles of marketing as it relates to the public, private, and not-for-profit sectors. Particular emphasis will be given to the topics of assessing dynamic marketing environments and developing a marketing strategy and marketing mix. Prerequisite(s): C in English 12 or equivalent ; or by admission to the Tourism and Hospitality Management Certificate or Tourism and Hospitality Management Diploma Program For information about transferability: BC Transfer Guide For more information visit our timetable