Bachelor of Business Administration-Marketing

Admission Requirements

1. C+ in English 12 or equivalent
     , and
2. C in Pre-Calculus 11 or equivalent
     , or
3. Permission of the department.
4. NIC Tourism & Hospitality diploma graduates (all options) are eligible for admission directly into third year of NIC’s Bachelor of Business Administration, General Management; or Marketing major.

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Course Requirements

Year 1

• BUS - 100 Financial Accounting Fundamentals
• BUS - 132 Mathematics of Finance
• BUS - 150 Principles of Management
• BUS - 152 Entrepreneurship & Small Business Management
• BUS - 162 Principles of Marketing
• BUS - 170 Computer Applications for Business
• ECO - 110 Principles of Microeconomics
• ECO - 111 Principles of Macroeconomics
• ENG - 160 Effective Organizational Writing

•  

• ENG - 115 Essay Writing and Critical Analysis or
• ENG - 116 Essay Writing & Indigenous Perspectives or
• ENG - 117 Academic Writing

•  

• For Co-Op Students Only:

  Completion of EMP 100   in the Fall term is a prerequisite to Co-operative Education Internship Work Term (BUS 197  ) in the Spring.

• EMP - 100 Co-operative Education Pre-Employment Seminar
• BUS - 197 Business Administration Co-Operative Education Work Term 1

•  

  Students may exit with a Business Administration Certificate

Year 2

• BUS - 217 Management Accounting
• BUS - 221 Commercial Law
• BUS - 260 Consumer Behaviour
• BUS - 264 Professional Selling
• BUS - 265 Retail Management
• BUS - 267 Services Marketing
• BUS - 293 Business Simulation
• STA - 115 Introduction to Statistics

•  

  Plus two electives totaling 6 credits.

•  

  For Co-op Students Only:

• BUS - 297 Business Administration Co-Operative Education Work Term 2

•  

  Students may exit with a Business Administration Diploma, Marketing Option

Year 3

• BUS - 350 Organizational Behaviour
• BUS - 362 Market Research
• BUS - 368 Advertising and Marketing Communications
• BUS - 370 International Marketing
• BUS - 380 Globalization and International Business
• DGL - 221 Introduction to Social Media

•  

  Plus four electives totaling 12 credits*

•  

  For Co-op Students Only:

• BUS - 397 Business Administration Co-Operative Education Work Term 3

Year 4

• BUS - 340 Leadership
• BUS - 430 Business-to-Business Marketing
• BUS - 450 Project Management
• BUS - 452 Advanced Topics in Entrepreneurship
• BUS - 492 Strategic Management
• PHI - 260 Business Ethics
• ENG - 260 Advanced Communications and Professional Writing

•  

  Plus three electives totaling 9 credits.

  Electives may be chosen from any non-business courses that transfer to BC degree granting institutions or any other NIC business courses. At least four electives must be non-business and at least five electives must be at the 200 level or higher.  BUS 197 , BUS 297 , and BUS 397  are considered as 3-credit elective courses.

Tourism and Hospitality Management Diploma Bridging Options

North Island College’s Tourism and Hospitality Management Diploma (All options) Bridging Pathway BBA Marketing

Completion Requirements

• Effective 2021 FALL: A minimum GPA of 2.00 is required.
• A minimum of 50% of the program must be completed at North Island College.