Nov 21, 2024  
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2020-2021 Academic Calendar [ARCHIVED CATALOG]

BUS - 430 Business-to-Business Marketing

3 Credit(s)
This course introduces students to the unique nature of marketing management in the business-to-business environment. Students will learn how to apply strategic marketing concepts to this environment, with a specific focus on customer relationship and knowledge management.

Prerequisite(s):
For information about transferability: BCTransferGuide.ca


For more information visit our timetable