May 02, 2024  
2022-2023 Academic Calendar 
    
2022-2023 Academic Calendar [ARCHIVED CATALOG]

Course Descriptions


 

Business

  
  • BUS - 267 Services Marketing

    3 Credit(s)
    This course examines the differences between product and services marketing and the marketing strategies employed in the service sector. Topics will include the development of a services business model in the context of a competitive market, management of the customer interface, and implementation of profitable service strategies.

    Prerequisite(s):
    For information about transferability: BCTransferGuide.ca





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