2021-2022 Academic Calendar [ARCHIVED CATALOG]
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BUS - 430 Business-to-Business Marketing 3 Credit(s)
This course introduces students to the unique nature of marketing management in the business-to-business environment. Students will learn how to apply strategic marketing concepts to this environment, with a specific focus on customer relationship and knowledge management.
Prerequisite(s):
For information about transferability: BCTransferGuide.ca
For more information visit our timetable
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