Jul 22, 2024  
2021-2022 Academic Calendar 
2021-2022 Academic Calendar [ARCHIVED CATALOG]

BUS - 162 Principles of Marketing

3 Credit(s)
This course introduces students to the basic concepts and principles of marketing as it relates to the public, private, and not-for-profit sectors. Particular emphasis will be given to the topics of assessing dynamic marketing environments and developing a marketing strategy and marketing mix.

  •  ; or by admission to the Tourism and Hospitality Management Certificate or Tourism and Hospitality Management Diploma Program

For information about transferability: BCTransferGuide.ca

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