Jul 22, 2024  
2021-2022 Academic Calendar 
2021-2022 Academic Calendar [ARCHIVED CATALOG]

BUS - 368 Advertising and Marketing Communications

3 Credit(s)
This course adopts an integrated marketing perspective that requires students to consider the myriad of media choices available and to select those that will most effectively communicate with consumers. Topics include developing a strategic integrated marketing plan, articulating and delivering the message, and implementing, controlling and monitoring the Integrated Marketing Communications plan.

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