BUS - 267 Services Marketing

3 Credit(s)
This course examines the differences between product and services marketing and the marketing strategies employed in the service sector. Topics will include the development of a services business model in the context of a competitive market, management of the customer interface, and implementation of profitable service strategies.

Prerequisite(s):

BUS 162 Minimum Grade C

For information about transferability: BCTransferGuide.ca

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