Nov 29, 2022  
2021-2022 Academic Calendar 
2021-2022 Academic Calendar [ARCHIVED CATALOG]

BUS - 267 Services Marketing

3 Credit(s)
This course examines the differences between product and services marketing and the marketing strategies employed in the service sector. Topics will include the development of a services business model in the context of a competitive market, management of the customer interface, and implementation of profitable service strategies.

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