Jan 19, 2022  
2021-2022 Academic Calendar 
    
2021-2022 Academic Calendar [ARCHIVED CATALOG]

BUS - 260 Consumer Behaviour

3 Credit(s)
This course introduces students to the study of concepts that contribute to an understanding of, and the ability to predict, consumer behaviour. Students will consider both from a theoretical and practical point of view, the influence of social, cultural, and psychological factors on the consumer decision-making process. Other topics will include market segmentation and consumer research.

Prerequisite(s):
For information about transferability: BCTransferGuide.ca





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