BUS - 260 Consumer Behaviour

3 Credit(s)
This course introduces students to the study of concepts that contribute to an understanding of, and the ability to predict, consumer behaviour. Students will consider both from a theoretical and practical point of view, the influence of social, cultural, and psychological factors on the consumer decision-making process. Other topics will include market segmentation and consumer research.

Prerequisite(s):

BUS 162 Minimum Grade C

For information about transferability: BCTransferGuide.ca

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