BUS - 370 International Marketing

3 Credit(s)
This course introduces students to international marketing concepts. They will learn to assess the dynamic environment of international markets and identify opportunities in various international market segments, including those of emerging markets. They will also learn about international marketing strategies and ways to create a marketing mix that supports business strategy. Finally, they will learn about negotiation and management strategies in the international context.

Prerequisite(s):

30 credits of course work at the 100 level or higher, or Admission to a Post Graduate Business or Tourism program, or instructor permission
C in BUS 105 is strongly recommended
Effective 2026 Fall term prerequisites will change to also include: C in BUS 105 as a requirement within the 30 credits of course work at the 100 level or higher

For information about transferability: BC Transfer Guide

For more information visit our timetable