BUS - 430 Business-to-Business Marketing

3 Credit(s)
This course introduces students to the unique nature of marketing management in the business-to-business environment. Students will learn how to apply strategic marketing concepts to this environment, with a specific focus on customer relationship and knowledge management.

Prerequisite(s):

C in BUS 105 or Admission to a Post Graduate Business or Tourism program and
C in BUS 162

For information about transferability: BC Transfer Guide

For more information visit our timetable