BUS - 267 Services Marketing

3 Credit(s)
This course examines the differences between product and services marketing and the marketing strategies employed in the service sector. Topics will include the development of a services business model in the context of a competitive market, management of the customer interface, and implementation of profitable service strategies.

Prerequisite(s):

C in BUS 105 or Admission to a Post Graduate Business or Tourism program and
C in BUS 162

For information about transferability: BC Transfer Guide

For more information visit our timetable