Jan 19, 2022  
2021-2022 Academic Calendar 
    
2021-2022 Academic Calendar [ARCHIVED CATALOG]

BUS - 370 International Marketing

3 Credit(s)
This course introduces students to international marketing concepts. They will learn to assess the dynamic environment of international markets and identify opportunities in various international market segments, including those of emerging markets. They will also learn about international marketing strategies and ways to create a marketing mix that supports business strategy. Finally, they will learn about negotiation and management strategies in the international context.

Prerequisite(s):
  • 30 credits of course work at the 100 level or higher, or acceptance to the PDD Program, or instructor permission.

For information about transferability: BCTransferGuide.ca





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